What is Message On Hold and why do I need it?

Music On Hold is what a caller to a company hears when placed on hold. In the bad old days, this meant silence, beeps, or electronic 'ice-cream van' music! Nowadays, real music can be played to the caller while on hold.

Research shows that callers are less likely to hang up while listening to quality Music On Hold, and will hold for longer, too.

With Message On Hold a spoken message which is heard over the music. This can be a generic 'your call is on hold'-type message, or can be company-specific, giving details of your website, opening hours, or special offers.

You can use Message On Hold to remind customers of the range of services you offer, or tell them about other branches or new products. Callers on hold are the perfect captive market - this is a great sales and marketing opportunity for every business!

The CD consists of your chosen wording mixed with music. If you choose the bespoke option, then we can help you with your scripts. Our scriptwriters will get the best message across for your company. The final script is approved by you. If you wish to write the script yourself, then we'll provide example scripts to help you get the best out of the service.

The UK Law on Music Licensing

Commercial recordings, such as a CD bought from a shop, require a license from Phonographic Performance Ltd (PPL) if they are going to be played publicly, and this includes Music On Hold. The cost of the license depends on the number of phone lines you have. All our recordings are made by us and therefore do not need a license, so there are no hidden costs.


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